Complete brand identity and packaging design rollout for Healthilicious's flagship line of Makhana Protein Puffs. The design strategy bridges the gap between guilt-free, healthy snacking and intense, gourmet flavor. Featuring bold, custom typography, rich color coding for distinct flavor profiles, and clear functional callouts (like Protein and Roasted), the visual system ensures a premium, high-impact presence on both e-commerce platforms and retail shelves.